Blue Pony has worked closely with us on several accounts for over eight years. Providing exceptional creative management for a broad range of activities, Desley, from Blue Pony, has earned the respect and loyalty of our clients and associates alike. Over time, we have worked together on scores of campaigns, each with their own unique challenges. Without exception, every campaign has achieved its objectives.

Of course, many of our campaigns have encompassed quite comprehensive elements from logo and packaging development to brochures, flyers, magazine and newspaper advertisements/inserts, promotional activity, corporate reports, web pages, etc.

The team at Blue Pony is capable of translating a brief into creative ideas with interest, intelligence and insight, following ideas through to execution with diligence and perseverance and delivering the project on time and on budget. It has been a very happy association and we recommend Blue Pony to anyone who needs a dedicated and talented creative to provide tangible results.

Sue Heseltine
Director, Suade Marketing

“If you want the best, no fuss, no drama, Blue Pony is the go.”
My professional opinion of Blue Pony and Desley Scott. End of story.

OK, so you probably want a bit more of the story…

In more than 25 years as a professional communications practitioner,
20 years running my own firm Rubicon Point, I have worked with at least
12 graphic designers.

However, around 10 years ago I was introduced to Blue Pony, and the extremely talented Desley Scott, and I have not used another designer since. What a relief!

This wouldn’t be so much of a big deal if all our work were the same – same industry, same clients, same communication requirements, same design needs. But Rubicon Point has a wide range of clients in a number of industries – large companies, SMEs, government entities, charitable foundations, United Nations bodies. These days most of my work is conducted with clients based in Papua New Guinea, so an overlay of cultural sensitivity is required on top of a very specialised approach to design.

My one designer of choice, Blue Pony, has been able to:

• interpret and deliver ‘big end of town’ corporate image and branding requirements
• produce graphic images that engage customers of a diverse range of small businesses
• create totally appropriate formats for newsletters and annual reports for Australian and Papua New Guinean audiences
• design effective and easy-to-use application forms for financial services organistions
• deliver design solutions that tread that fine balance between the needs of the organisation and the human face of its customers.

Let’s sum up.

Blue Pony  absolutely delivers on your project management needs. For a start, Desley is outstanding at understanding and interpreting a design brief (and she’s terrific at helping you get the design brief right in the first place). They totally understand deadlines. They totally understand the various processes that go into getting the project delivered – on time, on budget.

Blue Pony absolutely delivers on the creative. Desley and her team are incredibly talented and imaginative designers, illustrators and image renderers. And just as importantly they understand the vital concept of ‘commercial reality’. If a creative idea doesn’t make sense from a commercial perspective, they won’t present it. No time wasting.

Blue Pony absolutely delivers without fuss. Creative? Yes, absolutely. Precious? Absolutely not! Unlike many design studios, Blue Pony is a prima donna free zone. What a breath of fresh air!

I cannot recommend Blue Pony highly enough.

Toni Lennard
Principal & Director
Rubicon Point Pty Ltd & Rubicon Point (PNG) Limited